Printed marketing is the form of advertising or information transfer that uses physically printed media.
Print materials can range from brochures, magazines, newspapers, exhibition graphics, advertising billboards and posters. It includes all kinds of printed promotional literature that helps you to reach consumers, business customers and prospects. Digital media, seeks to reach the same target audience through digital banner ads, mobile advertising, and advertising in social media etc. Usually, a strategic combination of both is the most effective strategy for a good return on investment.
For all printed media, distinctive branding, eye-catching design, and good relevant content are key elements in the development of effective and engaging printed marketing projects. As with all marketing projects, creating the right impression is critical, particularly with the ‘first impression’, as this often sticks in the mind for quite some time. It’s a significant up-hill climb to correct that wrong impression when the first thing they see isn’t to the required standard from the beginning.
An important aspect in the printed media process is the correct selection of the print substrate. Paper and board types come in a huge variety of qualities, weights, textures and finishes. The careful and appropriate selection of the optimum substrate can make a significant difference to the impression you create, and subsequently, the positive response to your marketing project. Creating the optimum value is equally important – this involves the delicate balance of generating the right quality, creating positive results, while being carefully matched with budgeting restraints.
At David Antrobus Marketing there is no compromise throughout this important stage of print. Over 40 years of involvement in the print industry ensures that only the optimum materials and finishes are used in the process. David Antrobus is totally committed to maintaining the very highest standard in both traditional and digital printing.