Creating an effective advert is an art, it’s a highly creative process. Firstly, your company, products, services, and customer requirements need to be understood. Only from that point of understanding can a range of effective advertising concepts be created.
A successful advert delivers ideas that reflect you and your company offering in the best light. Good advertising stimulates one of the key emotions within us and clearly activates our memory retention cells. But most importantly, it prompts a positive response from the recipient. Advertising is about creating desire. If there is a desire, there is a result. Equally, no desire means no result!
Research into advertising confirms that ‘one off’ adverts rarely work as a single exercise. It’s a co-ordinated, well planned advertising campaign that provides the best return on investment. An advert would need to be seen for a minimum of four times before it starts to register and starts to take its place in our subconscious. A well created advert that fits the relevant criteria and has planned repeat exposures will deliver the intended return on investment. A well-known quote usefully explains this process, “It’s the dripping tap that fills the bowl”.
Many years of advertising experience helps us to understand what makes a successful advertising campaign. At David Antrobus, we know how to make you, and your product look enticing and special. We are on hand to assist with the advertising concept creation whatever the platform. Whether it’s digital advertising such as web banners or social media, or traditional magazine advertising, we deal with the promotion and placement of your adverts, including local, national or international advertising campaigns.