Creating an effective advert is an art, it’s a highly creative process. Firstly, your company, products, services, and customer requirements need to be understood. Only from that point of understanding can a range of effective advertising concepts be created.

A successful advert delivers ideas that reflect you and your company offering in the best light. Good advertising stimulates one of the key emotions within us and clearly activates our memory retention cells. But most importantly, it prompts a positive response from the recipient. Advertising is about creating desire. If there is a desire, there is a result. Equally, no desire means no result!

Research into advertising confirms that ‘one off’ adverts rarely work as a single exercise. It’s a co-ordinated, well planned advertising campaign that provides the best return on investment. An advert would need to be seen for a minimum of four times before it starts to register and starts to take its place in our subconscious. A well created advert that fits the relevant criteria and has planned repeat exposures will deliver the intended return on investment. A well-known quote usefully explains this process, “It’s the dripping tap that fills the bowl”.

Many years of advertising experience helps us to understand what makes a successful advertising campaign. At David Antrobus, we know how to make you, and your product look enticing and special. We are on hand to assist with the advertising concept creation whatever the platform. Whether it’s digital advertising such as web banners or social media, or traditional magazine advertising, we deal with the promotion and placement of your adverts, including local, national or international advertising campaigns.

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    “David Antrobus Marketing were engaged to provide both marketing consultancy and the outworking of our re-brand development. They have been thoroughly professional in all aspects of their advice, and highly skilled and innovative in their designs. Everything has been delivered to a consistently high standard, in addition to being both on time and on budget – quite rare these days! We will continue to retain their valued services.”

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    David Antrobus Marketing