What is graphic design?
Graphic design is the art of visually communicating your personal or corporate style and messaging through the skilled alignment of various graphical symbols, these include, typography, photography and images. Subsequently, it is a very different discipline to other design sectors such as fashion design, product, architectural, engineering or industrial design.
True design skills are basically inherent in certain individuals. Although we can all improve with correct coaching and experience, there must be the basic design talent inherent within the individual artist, if they are to progress in a long term and successful career. Graphic design is no different – it is a natural talent, which when correctly encouraged and practiced, blossoms into a valuable skill, particularly for the professional marketing sector.
The benefits of professional graphic design
Firstly, hiring a professional graphic designer both establishes and maintains your critical brand recognition and identity, which is crucial in building loyalty, trust and goodwill. Secondly, it creates the right impression for your business, and a foundational platform for all future marketing activities. Subsequently, professional graphic design is an excellent long term strategic investment that enables: –
- Clear communication of your brand identity and message
- Strategic building of brand loyalty, trust and goodwill
- Creation of a powerful, and all-important ‘first impression’
- Building of a strong market position
- Increased sales and market share
At David Antrobus Marketing, we have outstanding graphic design graduates, with extensive experience in all the graphic design disciplines, such as: –
- Brand creation and maintenance
- Corporate image building
- Brochure design
- Literature design
- Website design
- Advertising design concepts
- Marketing campaign concept design and delivery
These in-house design skills are successfully supplied across a wide variety if business sectors, from highly detailed science and technical sectors, thought to manufacturing, finance, retail and the more ‘fun style’ of young modern companies.
In summary, great designers have the ability to follow the brief, and deliver exactly what a client needs, whatever the business or consumer sector.