A strong and distinctive brand is the solid foundation for all powerful and effective marketing activity.
A brand isn’t just a logo, it’s the personality of your business. The brand message, visuals and values work in harmony to engage and attract valuable business. Therefore, a strong industry specific brand is one of the most valuable assets a company can have. It’s something to which all respond, consciously or unconsciously and no one is immune.
While any form of marketing will generate a response, the exposure of a well-managed brand plays an important part in a company’s success. A great brand can be compared to a bank note, it’s easily identified, represents a promise and has value. Brands will buy sales, market shares and much more. It’s as much a legal tender between companies as it is between company and consumer.
Occasionally, it is good to be reminded of some of the quotes that outline the value of correct branding: –
“Ultimately it costs the same to promote a weak or poorly managed brand as it does a well-developed brand that clearly communicates the company’s offering”
“A great brand is the base on which you can create wealth, a poor brand is the path to certain failure”
“The power of a company is created by the power of its brand”
“A brand is a voice – a product is a souvenir” – Lisa Gansky
We are a highly successful branding agency that has a proven track record in developing and evolving both global and SME brands – brands that specifically work for you.