Marketing campaigns that are well planned and coordinated deliver an excellent return on investment.
When you are considering a new marketing campaign, ask yourself a simple question – “Are these activities ‘fragmented’ or ‘cohesive’?” When you want to get your message out there, statistics clearly show that one-off exercises or intermittent attempts don’t produce results. Fragmented campaigns result in a poor return on investment. However, a strategic, well planned and coordinated marketing campaign delivers significantly greater results. It’s the cumulative combination of several matching activities that produces the uplift in response.
A successful marketing campaign will always contain a strong theme. That theme remains constant throughout – whether it’s a message, a catch phrase, an object, or even a cartoon character! It doesn’t matter which route you choose providing it’s highly relevant and strongly linked to the message you want to give. Subsequently, this theme must be endorsed at ever juncture. The discovery of this critical theme begins by exploring several creative concepts for you to choose from, and with the correct advice, the right campaign theme soon begins to emerge.
A good marketing campaign also provides you with the ability to revisit that marketing process for future opportunities, firstly, as a good reminder campaign, and secondly, you can build on a good previous campaign with upgraded themes, add on messages, mark II versions etc.
We enjoy many years’ experience of delivering highly effective, results driven, professionally coordinated and cohesive marketing campaigns. These campaigns removed the fragmented element of ad hoc marketing and created smart, cohesive themes that delivered the all-important result – a great return on investment.