Marketing campaigns

Marketing campaigns that are well planned and coordinated deliver an excellent return on investment.

When you are considering a new marketing campaign, ask yourself a simple question – “Are these activities ‘fragmented’ or ‘cohesive’?” When you want to get your message out there, statistics clearly show that one-off exercises or intermittent attempts don’t produce results. Fragmented campaigns result in a poor return on investment. However, a strategic, well planned and coordinated marketing campaign delivers significantly greater results. It’s the cumulative combination of several matching activities that produces the uplift in response.

A successful marketing campaign will always contain a strong theme. That theme remains constant throughout – whether it’s a message, a catch phrase, an object, or even a cartoon character! It doesn’t matter which route you choose providing it’s highly relevant and strongly linked to the message you want to give. Subsequently, this theme must be endorsed at ever juncture. The discovery of this critical theme begins by exploring several creative concepts for you to choose from, and with the correct advice, the right campaign theme soon begins to emerge.

A good marketing campaign also provides you with the ability to revisit that marketing process for future opportunities, firstly, as a good reminder campaign, and secondly, you can build on a good previous campaign with upgraded themes, add on messages, mark II versions etc.

We enjoy many years’ experience of delivering highly effective, results driven, professionally coordinated and cohesive marketing campaigns. These campaigns removed the fragmented element of ad hoc marketing and created smart, cohesive themes that delivered the all-important result – a great return on investment.

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    What our clients are saying!

    “David Antrobus Marketing were engaged to provide both marketing consultancy and the outworking of our re-brand development. They have been thoroughly professional in all aspects of their advice, and highly skilled and innovative in their designs. Everything has been delivered to a consistently high standard, in addition to being both on time and on budget – quite rare these days! We will continue to retain their valued services.”

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    What our clients are saying!

    “During my last four roles spanning over ten years I have used David Antrobus Marketing extensively. The required scope has differed markedly, depending on company size and requirement. It has ranged from brochure design using a known template to a complete marketing strategy and brand creation. In each case I have been extremely pleased with the outcome. In addition to creativity, I believe a major strength of the company is the consistently good communication, which I value highly in my role at a global company where we have numerous projects progressing simultaneously. I have no hesitation in recommending David Antrobus Marketing.”

    Marketing Manager, Global Scientific Company

    What our clients are saying!

    “I just wanted to add a very big and sincere thank you to you and your colleagues at Antrobus for your support and excellent work with us over the last months for the two products that we have just launched. The interactive brochures that were created as part of the campaigns were extremely well received by the global sales teams. It has been a real pleasure to work with you and from my side I have been impressed by the speed, accuracy and quality of the materials you delivered to us.”

    Product Specialist Global Analytical Instruments Manufacturer

    What our clients are saying!

    “From inception David Antrobus Marketing delivered every stage of our company’s rebrand effortlessly. Your knowledge within the field is second to none, ensuring professional high standards, at amazingly competitive prices. Since our rebrand we have secured new contracts with targeted clients and look forward to continuing to work with David Antrobus Marketing on projects going forward.”

    Contracts Manager, North West Building & Civil Engineering Company

    David Antrobus Marketing
    West Barns, Bentleys Farm Lane, Higher Whitley, Warrington, Cheshire WA4 4QW
    +44 (0)1925 909 050

    David Antrobus Marketing