The three secrets to a great website
In today’s digital world having a website for your business is as critical as having a phone number and email address. Research shows that customers and clients expect companies to have good relevant content fully available online. Most companies would therefore recognise that a well-maintained website can help them gain a competitive advantage in their industry.
Having a website is a great way to expose your company brand and messaging. It helps to improve the whole image of your business, and of course it’s a great lead generation tool. All of this ultimately generates more business. In addition, it can also be a very useful way to improve your customer service. The value of a good, well-maintained, and fully relevant website is now universally accepted. Therefore, why is it that some businesses don’t think deeply enough into who they choose to build their websites?
When we examine the market, we see that generally there are three different types of companies that are creating commercial websites: –
1. Marketing companies
2. Graphic design companies
3. Technical/IT programming companies
I often see good IT based companies producing very well programmed and bespoke websites. But on closer examination, they are absent of eye-catching design and powerful marketing content. Similarly, design led websites can look very appealing visually, but are absent of good programming skills and effective marketing content. Marketing companies don’t escape the criticism either, as many websites that promote good marketing content often lack cutting edge design and are commonly guilty of sub-standard programming. The truth is apparent to all who look closely – all three skill sets are vital for a high quality, functional website that clearly provides a good return on investment.
A good website will be perfectly constructed in the three key areas: –
1. Professional designers will promote your company in the very best light visually
2. Professional marketers will open the doors to lead generation through excellent marketing content
3. Professional programmers ensure your site performs highly across the internet, in particular for the SEO process
In conclusion, it is worth while spending time seeking out a proven website creation company that possess all these three skills in-house!
To discuss how to improve your website, call David Antrobus Marketing today
on +44 (0)1925 909 050.