Many people see a brand as just a logo, a visual icon of a product or company. In reality, it is a great deal more!
It is as powerful as a legal tender. It has a promise and can purchase a huge market share if implemented correctly.
The process is more complex than many understand – expert advice is critical to ensure your brand delivers.
The crucial elements of a powerful Brand: –
Brand Idea – From the early brand concept ideas, remember your brand should positively influence people’s perception and decisions
Brand Visual – Your brand must be memorable and relevant to your company/product/service/and target audience
Brand Structure – Your brand must be identifiable, balanced, consistent in colour, position, presentation and orientation
Brand Voice – What does your brand say about you? It makes a promise about your products/your services/your company ethos
Brand Delivery – Just like all deliveries, your brand promise has to be delivered in the right way, to the right place, at the right time
Brand Communication – Correct and consistent communication of your brand, including its values and emotions, is essential
Brand Exposure – Your brand needs to be strong, consistent, and regularly seen and endorsed by your target audience
Brand Positioning – Decide where do you want your brand to be positioned, then execute a decisive plan to achieve that
Brand Perception – Decide what you want your target audience to feel about your brand, then create and maintain that perception
Brand Management – Your brand needs to be managed constantly, or it will be progressively diluted or misrepresented
Brand Measurement – This reveals when your brand is working well, or whether it needs to be refined/updated
Brand Value – This continually increases, providing your brand is built, communicated, maintained and managed correctly
Brand Strategy – A clearly defined brand strategy will deliver that all important ‘return on investment’“
A powerful brand is essential” –
talk to the experts, call us today on +44 (0)1925 909 050.