The most proven method of growing your business throughout a recession has proved itself repeatedly, and the current, long and most difficult recession has endorsed this principle yet again.
If a company is 10% down on sales, it needs 10% new business to bridge the gap. If it is 20% down, then 20% new business is required and so on. The message is simple – New Business dictates growth throughout a recession.
The ’fear driven’ retraction of marketing activity helps feed an uncontrollable downward spiral that becomes very difficult to change. The clients that have continued to market themselves positively have generated the deficit gap, and more besides, by generating that critical ’New Business’.
If you would like to discuss the your marketing strategy, then call David Antrobus Marketing today
on +44 (0)1925 909 050.