We are leading Website design company in Cheshire. In today’s digital world having a website for your business is as critical as having a phone number and email address. Customers and clients now expect companies to have good relevant content fully available online. A well-maintained website can help you to gain a real competitive advantage in your industry.
Our website design company in Cheshire can support you through all your website needs. Having a website is a great way to expose your company brand and messaging. It helps to improve the whole image of your business, and of course it’s a great lead generation tool. All of this ultimately generates more business. In addition, it can also be a very useful way to improve your customer service. Therefore, it is important to careful when choosing the right company to build your websites?
When we examine the market, we see that generally there are three different types of companies that are creating commercial websites: –
- Marketing companies
- Graphic design companies
- Technical IT programming companies
We often see good IT based companies producing very well programmed and bespoke websites. But on closer examination, they are absent of eye-catching design and powerful marketing content. Similarly, design led websites can look very appealing visually, but are absent of good programming skills and effective marketing content. Many marketing companies don’t escape the criticism either, as many websites that promote good marketing content often lack cutting edge design and are commonly guilty of sub-standard programming. The truth is apparent to all who look closely – all three skill sets are vital for a high quality, functional website that clearly provides a good return on investment.
A good website will be perfectly constructed in the three key areas: –
- Designers will promote your company in the very best light visually
- Marketers will open the doors to lead generation through excellent marketing content
- Programmers ensure your site performs highly across the internet, in particular for the SEO process
Important – only commit your digital marketing to a proven website creation company that possess all these three skills in-house.
Remember, your company web site is often the first opportunity to create a lasting impression – so creating the right impact is essential. Developing effective web solutions cannot be undertaken in isolation and should be an integral part of a company’s marketing strategy. David Antrobus Marketing’s expertise in web design, along with other digital marketing activities, will ensure that your brand, messaging, tone and ethos is consistent across all marketing channels.
For more information on SEO, Google Ads and other digital marketing activities, please see our ‘digital marketing and SEO’ section