Digital marketing

Digital marketing provides an important and current method of communicating with your customers – wherever they are situated.

Put very simply, Digital Marketing encompasses all marketing activities that use digital devices.

Explained more fully: –

“Digital marketing is the marketing of brands, products or services using any digital channel to reach your potential clients or customers. The key objective is to promote your message through any form of digital media. Digital marketing extends beyond internet marketing – itincludes other digital channels that do not require the use of the internet such as TV, Radio and Mobile Phones”.

There are many types of digital marketing options that you should consider when planning your marketing strategy: –

  • Social media marketing
  • Content marketing
  • Search engine optimization (SEO)
  • Paid search engine marketing (e.g. Google Ads)
  • Email marketing

Other digital marketing options include methods such as: –

  • Radio advertising
  • Television advertising
  • Mobile phone advertising


A critical ingredient for all aspects of digital marketing is good relevant content.

Content marketing is the skill of conveying valuable information either via clear engaging and relevant copy – such as storytelling for example. Subsequently, this increases the awareness of your brand, products or services, with the end goal of prompting the target audience to respond to your call to action. Consequently, a profitable return on investment is the ensuing result.

Content marketing also aims at building relationships with both your potential and existing customer audience – becoming much more of a strategic partner rather than just an advertiser.

The Content Marketing Institute explains it as follows: –

Content marketing is a strategic marketing approach focussed on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action” Ref – Content Marketing Institute

David Antrobus Marketing can provide you with expert knowledge and advice on the myriad of new digital media tools that are available, to ensure that you never miss an opportunity to positively engage with your customers and prospects.

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